When Wrangler and Coors Banquet teamed up for their first-ever co-branded clothing collection, they turned to watercolor artist Caitlin Leline Hatch to bring the spirit of the West to life in a truly unexpected way. The catch? She had to swap her water for Coors Banquet beer.
Hatch created five original watercolor paintings featuring the Wrangler x Coors Banquet clothing line, each infused with the amber tones of the brew itself. To launch the collection, the brands filmed a campaign video of Hatch painting in the middle of a rodeo arena in Texas.
The partnership didn’t just stay in the West. Soon after, Hatch learned that one of her paintings was featured on a massive billboard towering above Madison Square Garden in New York City, inspiring an impromptu trip for the artist and her daughter.
Prints of the original paintings are available in a limited edition release, giving fans a chance to own a piece of this one-of-a-kind collaboration.
